The Front Lines of Cancer Care

N.C. Cancer Hospital

About This Project

MSA was tasked with influencing local physicians to refer their cancer patients to the N.C. Cancer Hospital for specialized care they would be unable to provide in their local clinics. MSA interviewed key doctors within each specialized area of cancer care and produced a series of online videos that addressed critical topics and challenges relevant to local physicians treating cancer patients. The videos emphasized the theme of “partnership” and highlighted UNC’s unique strengths as a leading research and teaching hospital in the care of cancer patients.