Something Fishy Going On Here

NC Aquariums

About This Project

Given the charge to increase awareness and attendance to the N.C. Aquariums, MSA’s research revealed that the Aquariums were having a difficult time retaining visitors who were limiting their experience to their initial visit. Instead of a traditional branding effort, we developed outdoor messaging with the intent of building a relationship with the viewers, encouraging them to visit the N.C. Aquariums’ sponsored micro-site, ShowUsYourFishFace.com and, in turn, providing a fresh “face” for the Aquariums.