A Game Changing Brand Story

About This Project

A collaboration of excellence and a clash of cultures is perhaps the best way to describe the union of the organizations that joined forces to form the UNC Heart & Vascular Network. MSA’s brand discovery process guided this client’s multiple stakeholder organizations to a game-changing brand strategy that aptly represents the core values of the collective groups and leverages the unique collaboration of long-time competitors united for the greater good to form “a new kind of team.”