MSA Marketing Names New Associate Media Director

14 Jul MSA Marketing Names New Associate Media Director

MSA Marketing is pleased to recognize a rising and talented young leader in the company, Andrew Lada, as the recently named Associate Media Director.

In his previous position as Media Account Manager, Lada earned the trust of clients and media partners alike by providing thoughtful and consistent insights and strategic counsel.

“Whether our clients’ businesses or our agency is evolving, Andrew consistently steps up to do what is needed to move the business forward,” President and CEO, Jan Johnson said.

Lada has a B.A. in journalism and mass communication with a concentration in advertising from the University of North Carolina at Chapel Hill. Before joining the MSA team in 2012, Lada worked as a Media Planner and Senior Account Executive at AdStaff Media and a Senior Planner/Buyer at MRPP.

Known for his trivia knowledge, Lada believes that every campaign is a new puzzle to piece together, waiting to be deciphered, decoded, and engineered.

“With the onslaught of new technology and media options delivering a plethora of new, targeted and accountable media options to an increasingly fragmented audience, creativity becomes a larger part of media planning,” Lada said. “Although creative execution tends to garner the most recognition, a strategic and solid media plan is the foundation of every successful campaign.”

Years of relevant experience and hard work will allow him an easy transition into his new role of Associate Media Director.

“Andrew’s commitment and dedication to our clients is extraordinary; and I am grateful to have him as a part of our team,” Johnson said.